The answer from Cui Tiantian, a young Chinese born in the 1980s, is to indulge herself through in expensive tastes.
The 28-year-old, living in Qingdao in East China’s Shandong province, once read a must-have list of 100 luxury goods for women in a lifestyle magazine, and immediately decided to make a list of her own.
Working for her father’s company, she now reads fashion magazines and makes her luxury-shopping list to kill most of her time at the office.
Earlier this year, she used her year-end bonus on a Louis Vuitton bag. “I felt so good when I was told it was a limited edition,” she told China Daily.
“My happiest moment is to delete one item off my list,” she said.
She is among an increasing number of Chinese youth from rich families who are now the main group of VIP members of luxury brands.
Read more at Wealthy falling in love with luxury